Mohammadreza Shayea is the New Face of Life Star: A Strategic and Unexpected Collaboration In one of the most surprising advertising collaborations of the year, Mohammadreza Shayea, a prominent and popular figure in Iranian rap music, has been introduced as the brand ambassador for the energy drink “Life Star.” The news quickly gained traction on […]

Recession in Out-of-Home Advertising in 2025: An Alarm Bell That Must Be Taken Seriously Based on a comprehensive analysis by the media outlet DMBoard, Iran’s Out-of-Home (OOH) advertising industry is grappling with a significant recession and deep-seated challenges in 2025. The report indicates that economic instability and political uncertainties have pushed brands toward short-term strategies […]